Market Intelligence on CBEC (Cross Border eCommerce) for FMCG client

FMCG company with an established eCommerce presence looking for next phase of growth.

They are seeking an independent review of a key competitor in the eCommerce space. We provided insight into the organization structure and resource allocation of FMCG companies’ eCommerce operation, partnership arrangement with key digital players in the local and China including major online eCommerce platforms, logistic and distribution arrangement, social media companies for online marketing, mobile payment trends, challenges and development.