Market Intelligence and Expansion Strategy for a French luxury goods brand

The France headquartered luxury goods client was re-assessing the luxury market in a target market.  

Our consultant led a team to conduct focus group discussions in a number of cities in the target market covering shopping experience, motivating factors, spending, factors affecting purchases, payment methods, suggestions to products, shop and website design, communication preference etc. Findings and insights based on the result and further research were reported to the client’s senior management team as a basis for a revamp of the go to market strategy.